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チュートリアル公開 2026年7月6日10 分で読めます

AI image prompt ガイド: 使える画像を作る書き方

Vogue AI で使う prompt の構造、公式、コピー用例、初回生成後の直し方を整理します。

著者 Vogue AI Team更新 2026年7月6日
この記事の内容

日本語: An AI image prompt works best when it is treated as a production brief: subject, frame, style, reference handoff, and output rule.

TL;DR

  • 日本語: start with the subject and use case.
  • 日本語: control crop, lighting, background, and aspect ratio before adding style.
  • 日本語: use a reference image when identity or product shape matters.
  • 日本語: revise by failure mode, not by rewriting everything.

日本語: What the prompt controls

日本語: The prompt narrows ambiguity so Vogue AI can create a first draft that is easy to review and improve.

PartRoleExample
SubjectCore image targetProduct, person, UI, poster
CompositionFrame behavior4:5 crop, centered, negative space
StyleVisual languageEditorial, studio, cinematic
ReferenceProtected identityFace, product shape, package color
OutputProduction ruleNo text, no watermark

日本語: Reusable formula

  • 日本語: name the subject.
  • 日本語: define the channel and frame.
  • 日本語: add lighting, palette, and material.
  • 日本語: describe reference-image responsibility.
  • 日本語: end with output rules.

日本語: Copyable prompt templates

日本語: Keep these public prompt blocks in English so they can be copied directly into Vogue AI.

  • Product photo: Ultra-realistic studio image of [product], exact material [material], centered 4:5 crop, softbox lighting, clean [background color] backdrop, subtle shadow, ecommerce-ready composition, no text, no watermark.
  • Reference portrait: Use the uploaded image as the identity reference. Preserve the face, age, hairstyle, and expression while changing wardrobe to [wardrobe], lighting to [lighting style], and background to [setting], 3:4 crop, no extra hands, no text.
  • Social campaign visual: Campaign image for [topic], main subject [subject], strong focal point, clear negative space for later headline, [brand palette] color system, 9:16 vertical frame, no generated text.
  • UI/product mockup: Realistic marketing image for [app or object], clear interface or object hierarchy, modern desk context, controlled reflections, premium but quiet lighting, 16:9 ratio, no floating symbols.

日本語: Product case

日本語: studio product prompt example
日本語: This image fits product-prompt anatomy because it shows material, lighting, crop, and clean commercial framing.

日本語: Product prompts should protect silhouette, material, background, and usable crop before adding campaign mood.

Prompt version

  • Ultra-realistic studio product photo of a matte aluminum water bottle, exact cylindrical silhouette, brushed-metal texture, black cap, centered on a warm off-white backdrop, softbox lighting from upper left, subtle grounded shadow, premium ecommerce composition, 4:5 aspect ratio, no text, no watermark.

日本語: Portrait case

日本語: editorial portrait prompt example
日本語: This example fits style-control teaching because identity, wardrobe, lighting, and lens mood can be separated.

日本語: Portrait prompts become stronger when identity is fixed separately from wardrobe, background, and lighting.

日本語: Scenario matrix

GoalPatternReferenceFix first
Product heroSubject + material + studio frameUse for exact shapeSilhouette
PortraitIdentity + wardrobe + cropUse for face matchIdentity
Social posterFocal point + ratio + safe areaOptionalNegative space
UI mockupScreen hierarchy + device contextUse for layoutClarity

日本語: Weak to strong

日本語: A strong prompt replaces vague requests with a concrete subject, channel, crop, lighting, empty-space rule, and no-text constraint.

  • 日本語: subject is concrete.
  • 日本語: composition is inspectable.
  • 日本語: text is reserved for design tools.
  • 日本語: the first result can be diagnosed.

日本語: First-result fixes

FailureFixAvoid
Wrong identityAdd reference ruleMore adjectives
Messy frameChange cropChanging model first
Broken textReserve blank areaExact generated typography
Generic lookAdd audience and channelFull rewrite

日本語: Vogue AI workflow

日本語: In Vogue AI, browse a close prompt-library example, keep the structure, pick GPT Image 2, Nano Banana, or Midjourney by job risk, then save the prompt that solved the task.

  • 日本語: GPT Image 2 for control.
  • 日本語: Nano Banana for fast variations.
  • 日本語: Midjourney for editorial mood.
  • 日本語: save successful prompt versions.

FAQ

日本語: What is an AI image prompt?

日本語: It is the instruction that tells an image model what to create and how to constrain the result.

日本語: How long should it be?

日本語: It should be long enough to control subject, frame, style, reference rules, and output constraints.

日本語: Should prompt blocks stay English?

日本語: Yes, for copy-paste reliability; localize the explanation around them.

日本語: When is a reference image needed?

日本語: Use it for identity, product shape, face, package, logo, palette, or UI hierarchy.

日本語: Why are results generic?

日本語: The prompt usually lacks audience, channel, material, composition, or review rules.

日本語: What should change first?

日本語: Fix identity with references, layout with crop, and generic style with audience and channel detail.